From Theory to Traction

You invested in your revenue methodology. You believe AI can enforce it. What's missing: a structured process from framework to production-ready AI roadmap. AIWorks provides that process. Structured workshops.
Cross-functional team. One roadmap everyone owns.

Execution doesn't start with AI. It starts with the job that needs to be done.

Don't ask "What can AI do?" Ask "Where does our execution break?"
Then map AI to the jobs that fix them. AIWorks facilitates that process. This prevents technology-first mistakes and delivers enforcement that sticks.

Why Revenue Engines Underperform

Eight systemic failures that kill revenue performance.

Misaligned Incentives

Marketing chases MQLs. Sales chases pipeline. CS chases retention. Each team optimizes its own scorecard while the customer journey falls apart.

Process Fights the Buyer

Your sales process is linear and rigid. Built for your convenience, not how customers actually buy. High friction. Stalled deals.

Mixed Messages Drive Buyers Away

Marketing promises savings. Sales pitches innovation. CS talks reliability. Three different stories. Buyers don't convert when confused.

Broken Handoffs Lose Deals

Marketing generates leads: Sales doesn't follow up. Sales closes deals: CS doesn't know the promises. Nobody owns transitions. Revenue falls through cracks.

Vanity Pipeline

Deals advance on date changes, not completed qualification steps. Your pipeline looks healthy but lacks rigor. Your forecast is fantasy.

Data You Can't Trust

Critical fields aren't set. Reps juggle disconnected tools. Your revenue decisions run on incomplete, dirty data.

Coaching That Disappeared

Managers fight fires instead of coaching execution. Your process was trained once, then abandoned. Bad habits multiply unchecked.

Too Many Tools, Too Little Value

Overlapping functions. Integration chaos. High cost, low adoption. Reps avoid the complexity. Your data problem compounds.

How AIWorks Works

Four integrated elements that turn your revenue engine
from training deck to execution system.

1. Define What Should Be Achieved

Surface Where Execution Breaks

Where does data capture collapse? Where do process dependencies break? Where do feedback loops fail? Surface the friction patterns across Sales, Marketing, CS from actual work.

Map Jobs to AI Capabilities

Define the specific jobs: qualify leads, forecast accurately, orchestrate handoffs, retain customers. Then map AI capabilities to those jobs. Built for execution, not abstract transformation.

2. Cross-Functional Design From Day One

Build Alignment Through Co-Creation

Business teams define the job, map capabilities. IT, Legal, HR join to design systems, safeguards, support. Everyone co-creates, not in sequence.

See the Whole System

Marketing knows what Sales needs. CS sees upstream causes. IT knows what's buildable. Legal knows what's compliant. No "that won't work here" surprises during implementation.

3. Humans and AI Complement Each Other

Define the Division of Labor

AI handles burdens: data capture, process dependencies, feedback loops, coaching consistency. Humans handle judgment, relationships, strategy. For systematic enforcement.

Design the Interaction

Who owns what? When does AI escalate? What skills are needed? How are recommendations explained? Working relationship defined before deployment, not discovered through confusion.

4. Build Capability That Lasts

Learn the Method, Own the Results

Teams explore capabilities in real jobs, not abstract theory. Spot patterns. Run workshops. Ask smarter questions. Apply the method to new barriers without consultants. The capability stays.

Track Business Impact

Revenue metrics matter: faster qualification, higher conversion, better retention. Measure what moves business. Not AI accuracy or uptime. Results show in metrics teams track.

Bowtie Funnel Anchoring

Every job and AI capability maps to where it delivers highest impact:

Awareness → Education → Selection → Committed →
Onboarding → Adoption → Expansion

This anchors design: Where does the job matter most?
What capability delivers it? Strategic placement produces actionable results.

From Analysis to Clear AI Plan

In the JTBD-to-AI Sprint, business teams surface execution barriers, translate them into jobs, and map AI capabilities. You leave with a roadmap showing how people and AI collaborate. In the AI-to-Execution Sprint, you ensure quality and organizational readiness: how AI learns, explains decisions, stays compliant. You map systems, data, governance, and skills needed for adoption.

AIWorks Canvas

Interactive Miro board for collaborative design. Map your complete picture: revenue barriers by funnel stage, jobs, AI capabilities, business metrics, operational requirements.

Use cards, sticky notes, and dot voting for an interactive workshop experience. Work digitally on the board, physically with hands-on materials, or combine both.

AIWorks Cards

Barrier Cards surface execution barriers. JTBD Cards translate them into jobs and AI Capability Cards map capabilities that deliver those jobs. Foundation Cards ensure quality, compliance, and adoption.

Cards are color-coded by category and designed for collaborative planning. Digital, physical, or both.

Experience the Method

Start without commitment. Understand the approach, see the impact.
First we discuss your goals, then you experience the full value of AIWorks in the workshop.

Start with a Conversation

Is AIWorks right for you?

Free 30-minute consultation:

✓ Your current AI challenges
✓ Introduction to Cognivise AIWorks
✓ Overview of the workshop format

Honest assessment of fit.

Experience It Live

Book AIWorks Workshop

2-day AIWorks workshop:

✓ JTBD-to-AI Sprint with your team
✓ AI-to-Execution Sprint with all areas
✓ AIWorks Canvas & AI Cards training

See the framework in action.

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About Us

Why We Built AIWorks

Revenue engines fail at execution. The problem isn't strategy—it's missing systematic enforcement.

Our approach:

AI improves work, not replaces it. People stay central. AI makes them more productive.
Start with barriers, not capabilities. Design from what breaks, not what's possible.
Build quality and readiness from day one. No implementation surprises.
Build AI literacy first. Create shared understanding across teams. Break silos through collaboration, not mandates.

“Revenue teams know where execution breaks. They should design the AI that fixes it. AIWorks gives them that capability.”
— Matthias, Founder

Interior with palm trees and ornate architecture

After the Workshop: Building Capability,
Not Dependency

We ensure your workshop design becomes operational. Through advisory, your team executes while building capability to sustain the method independently.

What You Get

Everything you need to go from workshop to implementation.

Workshop preparation: Individual briefing sessions with all attendees. Workshop documents distributed in advance. Everyone enters prepared. No long explanations, maximum productivity from minute one.

Workshop documentation: Complete record of decisions, priorities, and design rationale from both sprints.

Implementation artifacts: Functional specs, prioritized backlog, integration map, RACI matrix. Ready for your team or implementation partner.

Choose how you want to execute: internally, with advisory, or with a partner.

Your choice of execution path:

Execute internally: your team runs it independently

Execute with advisory: monthly check-ins and course-correction

Execute with implementation partner: we match you with vetted partners and oversee

Advisory Ensures Adoption

We keep your implementation on track and build your team's independence.

Regular check-ins keep implementation aligned with design intent.

Quarterly retrospective assess progress, pivot when needed.

Ad-hoc guidance when technical decisions threaten business goals.

Facilitator training teaches your team to run AIWorks workshops independently as new barriers emerge.The method becomes yours.

Your team gains the capability to sustain it.

Your Team Owns the Method

Run follow-up workshops as barriers emerge

Evaluate AI capabilities as your methodology evolves

Apply AIWorks to adjacent revenue challenges

Adapt the framework without losing integrity

Let's Talk

Questions about AIWorks or JTBD-to-AI? Interested in a workshop? Reach out—we're happy to help.

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Frequently Asked Questions

Answers to key questions about the AIWorks method and implementation.